KARRIKIN
Rebrand & Design
GOAL
Rebrand a craft spirits company. Karrikin Spirits is a local distillery that sells a variety of spirits, beers, and cocktails in a can. This was a passion project that I did because I believe they have a great product and a lot of opportunity to grow, however, I feel like their current branding does not communicate their story which could leave consumers unengaged.
SOLUTION
Karrikin has a unique product and a unique story that’s literally grounded in the earth the distillery was founded on. I simply wanted to highlight their story by bringing some smokiness and fire into the brand. Karrikins are the elements found in smoke that trigger the regeneration of life. Originally, the land that Karrikin resides on was known as “Whiskey Hollow” where Joseph Ferris would distill his spirits in handcrafted clay pots. Today, Karrikin looks to rejuvenate the spirit of Whiskey Hollow and bring distilling back to the area.